| Service | Digital PR and link building |
| Timeline | About 9 months from campaign launch |
| Organic traffic | 150K to 400K monthly visits (2.7x) |
| Links earned | 120+ editorial links from authoritative publications |
| Authority | Domain Rating up 34 points (Ahrefs metric) |
| Rankings | 250+ commercial keywords moved onto page one |
The starting point
The site already had a working content and technical base, with about 150K organic visits a month. Its competitors had much stronger link profiles, so its commercial pages stalled below them in the results.
What I did
- Benchmarked the site’s links against the competitors that outranked it, to find the authority gap
- Built campaign angles that publications in the industry and in related lifestyle, events, and nonprofit media would want to cover
- Ran personal outreach to journalists and editors, with follow-up and relationship building
- Pointed the earned authority at the topic clusters with the most commercial value, supported by internal links
- Tracked every placement and reviewed rankings and traffic by cluster
Results
Over roughly nine months, the campaign earned more than 120 editorial links. Authority rose across whole topic clusters rather than single pages, more than 250 commercial keywords reached page one, and monthly organic traffic grew from about 150K to 400K visits.
What made the difference
Links came from coverage, not requests. Publications linked because the stories were relevant to their readers, which is why the gains held and spread across the site.
Client name withheld. The underlying analytics can be walked through on a call.
Plan your own campaign
Send me your site and I will outline the angles I would test first.