Digital PR earns links the way publications actually give them: by offering journalists and editors a story, data, or expert view worth covering. It is the service I am best known for, and the one that has moved results most for the sites I have worked on.
Proof: a digital PR programme I ran earned 120+ authoritative editorial links, lifted the site’s Domain Rating by 34 points, and grew organic traffic from 150K to 400K monthly visits. Read the case study.
When you need digital PR
- Your content and technical SEO are solid, but competitors with stronger link profiles still outrank you
- You rank on page two for commercial terms and need authority to break into the top results
- You want brand coverage that also builds trust with buyers, not only links
- Past link building gave you low-quality placements that did nothing
What is included
- Campaign angles built from data, expert commentary, or your own unique information
- Journalist and publisher research for your industry and target markets
- Personal outreach, follow-up, and relationship building
- Coverage and link tracking, with placement URLs, dates, and link attributes
- Link targeting to the pages that need authority, supported by internal linking
How a campaign runs
- Audit and gap analysis: your link profile against the sites that outrank you
- Angle and asset: the story, dataset, or expert position the campaign is built on
- Outreach: targeted, personal pitches to relevant journalists and editors
- Coverage and reporting: every placement logged and reported against the agreed goals
What I do not do
No private blog networks, paid links dressed up as editorial, link exchanges, or mass guest posting. These put your site at risk under Google’s spam policies. Every link I build is earned from a real publication.
Frequently asked questions
How is digital PR different from normal link building? Traditional link building asks sites for links. Digital PR gives publications a reason to cover you, so links come from editorial coverage on sites with real audiences.
How many links will I get? That depends on the angle, your industry, and the outreach effort. I set realistic targets after the audit, and I do not promise a fixed number of links or rankings.
Plan a digital PR campaign
Tell me about your site and goals, and I will come back with campaign ideas that fit your industry.