| Client | A national mattress brand in Pakistan, selling on Shopify (name withheld) |
| My role | Freelance SEO, content and links |
| Period | Since September 2026, ongoing |
| Focus | Improving pages that already rank, and keeping product content accurate |
What I did
- Refreshed the store’s main brand comparison guide, which already sat at an average position of 7.8 with 936 clicks and 52,619 impressions in the three months before: corrected brand facts and warranty details, removed claims that could not be verified, and added a comparison table and a quick answer
- Investigated a sharp fall in Search Console’s “known pages” count and showed it was Google dropping non-page URLs such as feeds and parameters, not lost indexing, so no development time went on a non-problem
- Wrote 50 product descriptions for a marketplace using only facts from the brand’s product pages, and left out medical claims the pages did not support
- Published a care guide as a hub with 14 internal links, and added links to an older post that had none
- Wrote guest articles for Pakistani publications, with every product fact checked against the brand’s live pages
Results so far
The refreshed guide is being measured against its baseline on 2 November and 2 December 2026. I will add the results here once they are in.
Pages ranking but not winning clicks?
Send me your store and I will pick the pages I would refresh first.