On-page and content SEO matches every important page to a search intent, then makes the page the most useful answer for it. The goal is traffic that converts, not traffic for its own sake.
Recent work · Pakistani mattress brand
What is included
- Keyword research and intent mapping, one primary intent per URL
- Content briefs your writers can follow
- Optimisation of titles, headings, body content, and metadata
- Cannibalisation checks and consolidation plans
- Internal linking between related pages
Who it is for
Teams with a content programme that is not producing rankings or leads, and sites with existing pages that rank on page two and need improving rather than replacing.
How it works
- Map each important page to one search intent, using Search Console data where it exists
- Compare the page with what currently ranks, and note what it is missing or explains less clearly
- Rewrite the title, headings and copy, or write a brief your writers can follow
- Check new drafts against your existing pages for overlap before anything goes live
- Link the page into its topic cluster, then review rankings and clicks once Google has recrawled it
On-page work is one part of content SEO. If important pages are not being indexed at all, start with a technical SEO audit. For a recent example, see the mattress brand content refresh. To check your own pages for overlap, read how to find and fix keyword cannibalization.
Frequently asked questions
How long before on-page changes show results?
For pages that already rank, changes can show within weeks of Google recrawling them. New pages and competitive terms take longer. I review each page against its own baseline.
Will you change my URLs?
Only with a strong reason. A URL change needs a 301 redirect and can cost visibility for a while, so I improve pages in place wherever possible.
Improve your content’s performance
Send me your site and the pages or topics that matter most.