I work as a GA4 and Google Tag Manager consultant for SEO teams. If your analytics count the wrong things, every SEO and ads decision built on them is off. I set up and audit GA4, Google Tag Manager and Search Console so leads, bookings and campaigns are counted correctly, then report on what they actually earn.
Case study · US healthcare technology company
When you need it
- Your analytics show more leads than your inbox or CRM
- Campaign traffic shows up as direct or unattributed
- You run Google Ads but are not sure what it is optimising for
- You have data in several tools and no single view of organic performance
What is included
- An audit of GA4, Tag Manager and Search Console, with what is counted wrongly and why
- Key events that match real outcomes: form submissions, bookings and downloads, tested live
- UTM and campaign link checks before emails, ads and press releases go out
- Conversion imports into Google Ads so bidding works from real leads
- A Looker Studio dashboard and plain-language monthly reporting
Frequently asked questions
What access do you need?
Edit access to Tag Manager and GA4, and full access to Search Console. Every change is published as a new Tag Manager version, so it can be rolled back.
Do you work with forms built in other tools?
Yes. Embedded and third-party forms need a different tracking approach, and I test each one with a real submission before calling it done.
Tracking often breaks during a redesign, which is why this sits alongside SEO migration and technical SEO audits. For an example, read the healthcare technology case study, or see how tracking fits into B2B SEO.
Not sure your numbers are right?
Tell me which tools you use and what does not add up. I will tell you where I would look first.