Local SEO helps businesses that serve customers in specific places appear in the map pack and local results for the searches that bring calls, visits, and bookings.
Case study · US motorcycle luggage brand
What is included
- Google Business Profile setup, optimisation, and guideline checks
- Local citations and NAP consistency
- Location page strategy that avoids thin, duplicate pages
- Review strategy that follows Google’s policies
- Local link building and press coverage
Who it is for
Businesses with real locations or service areas, such as dealerships, clinics, and multi-location brands.
How it works
- Audit your Google Business Profile: categories, details and guideline issues
- Check that your name, address and phone number match across the main directories
- Plan location or service-area pages only where each one has something specific to say
- Set up a way to ask real customers for reviews that follows Google’s policies
- Earn local links and coverage from relevant community sites and publications
Local SEO sits within content SEO, and it usually needs link building from local publications. If your site has crawling or indexing problems, fix those first with a technical SEO audit.
Frequently asked questions
Do I need a physical location?
You need an address customers visit or a defined service area where you meet customers. Google does not allow Business Profiles for businesses that have neither.
Can you get us more reviews?
I set up a simple, policy-compliant way to ask real customers for reviews. I never write, buy or filter reviews.
Improve your local visibility
Tell me your locations and which searches matter most.