E-commerce SEO wins high-intent buyers through the pages they land on: categories, products, and the filters in between. I combine technical fixes, category strategy, and digital PR so your store ranks for the terms that drive revenue.
Case study · US motorcycle luggage brand
Common e-commerce SEO problems I fix
- Faceted navigation creating thousands of thin or duplicate URLs
- Category pages that do not match how buyers search
- Out-of-stock and discontinued products handled in ways that waste equity
- Product pages with duplicate manufacturer descriptions
- Missing or invalid product structured data
What is included
- Category and product keyword mapping
- Faceted navigation and indexing rules
- Category page content and internal linking
- Product schema and merchant listing checks
- Digital PR to build authority for key categories
How it works
- Crawl the store and map categories and products to how buyers actually search
- Set indexing rules for filters, sorting and parameters so only useful URLs get indexed
- Improve category pages first, since they usually target the biggest commercial terms
- Rewrite product content from real product facts instead of manufacturer copy
- Build authority for key categories with digital PR and link building
Crawl and indexing problems on large stores are covered in a technical SEO audit. For examples, see the motorcycle luggage brand digital PR case study and the mattress brand content work.
Frequently asked questions
Which platforms do you work with?
Shopify, WordPress and custom platforms. Where a fix needs code changes, I work with your developer and check the result live.
Should out-of-stock products be removed?
Usually not. If a product is coming back, keep the page live and say so. If it is gone for good, redirect it to the closest alternative or its category, or return a 410 if nothing fits.
Grow your store’s organic revenue
Tell me your platform, main categories, and goals.