SEO guides
Practical checklists and guides on technical SEO, migrations, content and digital PR, written from real client work.
React and JavaScript SEO: What Google Sees and How to Check It
How Google renders React and JavaScript sites, which rendering approach to choose, and how to test what Googlebot actually receives.
Crawled, Currently Not Indexed: What It Means and What to Do
What the Crawled, currently not indexed status really means, how to sort the URLs first, and how to fix only the pages that matter.
Keyword Cannibalization: How to Find It and Fix It
How to tell real keyword cannibalization from a false alarm, find it before and after publishing, and fix it with the right merge, redirect or re-focus.
Link Building Outreach: How to Find Contacts, Pitch and Get Placed
The outreach process behind two live link building programmes, from prospect screening and real contacts to pitches, follow-ups and paid requests.
GEO vs SEO: What Changes and What Does Not
What generative engine optimization really adds to SEO, what stays the same, and where the effort should go.
How to Rank in ChatGPT: Getting Your Brand Mentioned in AI Answers
What actually gets a brand named in ChatGPT answers, from crawler access to outreach on the pages AI cites, with numbers from a real programme.
Technical SEO Audit Checklist: What to Check and What to Fix First
Eleven areas to check in a technical SEO audit, and a simple P0 to P3 scale for deciding what to fix first.
SEO Migration Checklist: Before, During and After Launch
What to check before, during and after a redesign or platform move, including the mistakes that actually break migrations.