Link building gets your site mentioned and linked from relevant sites through direct outreach: guest articles, resource and list updates, and niche publications your buyers read. Where digital PR earns coverage with a story, link building works site by site.
Case study · Muslim marriage app
When you need link building
- You are in a niche where national press will not cover you, but community sites and specialist blogs will
- Competitors rank with links from sites you have never contacted
- You want steady, relevant links alongside a digital PR campaign
- Past link vendors sold you placements on sites with no real readers
What is included
- Prospect research, with traffic and authority checked for every site before it is pitched
- Contacts taken only from each site’s own contact, write-for-us or team pages
- A pitch written for each site, and guest articles written to that publication’s guidelines
- One polite follow-up, never a sequence of reminders
- A shared tracker with every pitch, reply, placement URL and link attribute
What I screen out
Private blog networks, link farms and guest-post networks. A site with thousands of referring domains and almost no traffic is a warning sign, and I drop it. If a publisher asks for payment, I bring you the price and the terms, and you decide.
Frequently asked questions
Is link building the same as digital PR?
No. Digital PR pitches a story or data to journalists for coverage. Link building contacts relevant sites one by one with a useful article or update. Many campaigns use both.
How many links will I get each month?
It depends on your niche and how many relevant sites exist. I give you a realistic range after the first round of research, and I do not promise a fixed number.
Link building works best alongside digital PR. For software companies, see SaaS SEO and link building. To see niche outreach in practice, read the Muslim marriage app case study. For online stores, see e-commerce SEO. For the full process, read my guide to link building outreach.
Find out how big your outreach pool is
Tell me your niche and audience, and I will tell you honestly how many relevant sites there are to work with.