Digital PR earns links the way publications actually give them: by offering journalists and editors a story, data, or expert view worth covering. It is the service I am best known for, and the one that has moved results most for the sites I have worked on.
Case study · US motorcycle luggage brand
When you need digital PR
- Your content and technical SEO are solid, but competitors with stronger link profiles still outrank you
- You rank on page two for commercial terms and need authority to break into the top results
- You want brand coverage that also builds trust with buyers, not only links
- Past link building gave you low-quality placements that did nothing
What is included
- Campaign angles built from data, expert commentary, or your own unique information
- Journalist and publisher research for your industry and target markets
- Personal outreach, follow-up, and relationship building
- Coverage and link tracking, with placement URLs, dates, and link attributes
- Link targeting to the pages that need authority, supported by internal linking
How a campaign runs
- Audit and gap analysis: your link profile against the sites that outrank you
- Angle and asset: the story, dataset, or expert position the campaign is built on
- Outreach: targeted, personal pitches to relevant journalists and editors
- Coverage and reporting: every placement logged and reported against the agreed goals
What I do not do
No private blog networks, link farms or mass guest-post networks. I screen them out before pitching: a site with thousands of referring domains and almost no traffic is a warning sign. If a publisher asks for payment, I bring you the price and the terms, and you decide.
Other ways I build authority
Digital PR
Link building
Site-by-site outreach to relevant niche publications, with guest articles written to each site’s guidelines.
Digital PR
AI SEO and GEO
Your brand on the list articles, comparisons and reviews that AI assistants cite for your category.
Frequently asked questions
How is digital PR different from normal link building?
Traditional link building asks sites for links. Digital PR gives publications a reason to cover you, so links come from editorial coverage on sites with real audiences.
How many links will I get?
That depends on the angle, your industry, and the outreach effort. I set realistic targets after the audit, and I do not promise a fixed number of links or rankings.
Plan a digital PR campaign
Tell me about your site and goals, and I will come back with campaign ideas that fit your industry.