AI SEO, also called generative engine optimization (GEO), is about being part of the answer. AI assistants and AI Overviews answer buying questions by drawing on a small set of pages: list articles, comparisons, reviews and forums. AI search visibility work finds those pages for your category and gets your brand onto them, accurately, while making your own pages easy to quote.
Case study · B2B SaaS company
When you need it
- Buyers ask AI assistants for the best tools or providers in your category, and you are not in the answer
- Competitors appear in list articles and comparisons that you are missing from
- Your own pages do not give a clear, quotable answer to the questions buyers ask
What is included
- A map of the pages AI assistants and search engines rely on for your category’s questions
- A check of each page for an existing mention, so effort goes where you are missing
- Personal outreach asking for specific, accurate updates, tracked page by page
- Your own key pages reworked with direct answers, comparison tables, FAQs and accurate structured data
- Regular re-checks, because AI answers and their sources change often
Frequently asked questions
Can you guarantee ChatGPT or Google’s AI will mention us?
No. Nobody controls what an AI system cites. The work raises your chances by putting accurate information about you on the pages these systems draw from, and on your own site.
Is this different from normal SEO?
It builds on it. The same pages that rank well in search are often the ones AI answers cite, so technical health, content and links still matter. The difference is the focus on the specific sources behind AI answers.
This builds on digital PR and link building, and on pages that answer buyer questions clearly (on-page SEO). For an example, read the B2B SaaS case study, or see SaaS SEO. For the background, read GEO vs SEO and the step-by-step guide on how to rank in ChatGPT.
Want to show up in AI answers?
Tell me your category and I will show you which pages AI assistants rely on for it.