As a SaaS SEO consultant, I help B2B software companies turn organic search into trials and demo requests: technical SEO that keeps product and documentation pages indexable, content that answers the questions buyers ask, links from the sites they read, and a place in the list articles and comparisons that AI assistants cite.
Case study · B2B SaaS company
What SaaS SEO needs that general SEO often misses
- Buyers search for the problem before they search for a product, so problem and use-case pages matter as much as feature pages
- Comparison, alternatives and “best tools” pages decide shortlists, and AI assistants lean on the same pages
- Many SaaS sites and apps render in JavaScript, so what Google sees can differ from what the browser shows
- Success is trials, demos and pipeline, so tracking has to count those, not visits
What I do for SaaS companies
- Technical SEO audits for product, docs and marketing sites, including JavaScript rendering
- AI SEO and GEO: getting onto the pages AI assistants cite for your category
- Link building from relevant software and marketing publications
- On-page and content SEO for problem, use-case and comparison pages
- GA4 and Tag Manager tracking for trials, demos and sign-ups
SaaS link building
In software, the list articles, comparison pages and tool roundups are where most relevant links and AI mentions come from. In the B2B SaaS case, I checked 618 of those pages for an existing mention, contacted close to 400 site owners personally, and negotiated updates one by one, with every paid placement approved by the client’s team before it went ahead.
How a SaaS engagement starts
- A review of Search Console, analytics and your key page templates
- A map of the questions and comparisons your buyers search, and who currently owns them
- A prioritised roadmap with owners and the impact to expect
- Execution, by me or alongside your team
- Monthly reporting on trials, demos and pipeline, not just traffic
Frequently asked questions
Do you work with early-stage SaaS companies?
Yes, if the product has a clear category and I can make changes to the site. Early on, comparison pages and AI visibility often matter more than broad content.
Can you work with our content team?
Yes. I can write briefs and review drafts, or write pages myself, with an overlap check so new pages do not compete with existing ones.
How long until SaaS SEO shows results?
Technical fixes can show within weeks once Google recrawls your pages. Content and authority work usually takes three to six months to show clearly. I give you a realistic view after the audit.
Planning SaaS growth from search?
Tell me your category and your main competitors. I will show you where the gaps are.